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So why should you start a podcast, write the entire course is going to teach you how to do so.

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Why is it in your best interest to do so?

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Right.

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So first and foremost, the audio content industry is booming and it's growing exponentially.

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OK, I forget the exact stat, but I believe it was like 10 years ago, like a decade ago, only like

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one in 50 people listen to a podcast.

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And now it's like every it's like two out of every five.

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And that number is only growing now.

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That's not you know, I don't I don't know the exact numbers, but it was something relatively close

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to that.

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So just imagine if we're moving more and more towards audio, then obviously that number is going to

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only continue to grow.

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OK.

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So think like Alexa, think Google home.

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Like these things are things that are integrating with our day to day lives.

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And you can leverage that and get ahead of the wave now so that when that wave comes, you're ready

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to ride it for either yourself or your business.

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We are moving towards an audio world, whether you like it or not.

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So you might as well leverage that.

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OK.

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Now, audio content is literally super convenient for the customer.

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If you look back at history in any niche, in any marketplace, what's convenient for the customer,

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best for the customer is the always hands down, always the winner.

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Audio is super convenient for the customer because they don't have to literally sit there and watch

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a video.

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They don't have to do you know, any number of things.

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They can just turn it on multitask, even though I don't believe in multitasking.

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But a lot of the world does.

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Audio content is convenient while they consume whatever they're interested in.

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So you might as well, instead of fighting an uphill battle, you might as well hop on the wave now,

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OK?

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And honestly, people just don't have the attention span that they used to.

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And audio content allows them to kind of morfin and listen when they want.

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OK.

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I believe once again, I forget the exact stat, but I believe like over I think in like nineteen seventy

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or whatever it was, the average attention span for somebody was like a minute or two long, if not

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longer.

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And nowadays they say it's like five to ten seconds if not less.

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So that's pretty alarming.

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And you might as well leverage that as well with audio.

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Why fight an uphill battle again.

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Another reason is you can build your audience and then morph them over to your products and services.

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Right.

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You can sell people from audio content.

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And one of the things is it's really personable.

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Right.

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So hearing your voice, what?

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Obviously, a video is more personable, but there is a harder barrier to entry and it requires that,

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you know, that you maintain the interest a lot more visually.

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Right.

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There's a lot more going on.

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But hearing your voice does a lot of the same things.

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It makes it more personable.

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You can also really connect with potential customers and followers to promote your own products and

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services from that actual content.

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Right.

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It's a great way to do that.

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Also, it's free.

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So now one of the things that we're gonna talk about next is like, why use anchor, which is the podcasting

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platform that I use and recommend as well?

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It's super easy to use.

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It's super beginner friendly, even if you have no money or no experience.

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That's OK, because, like I said, it's beginner friendly, super easy to use.

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And oh, by the way, it's free.

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Also with anchor, you can make money from your show on day one.

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They will pay you a sponsorship.

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They will be your sponsorship or they will be your sponsor excuse me, on day one, even when you have

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no audience.

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Right.

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And then as you get views, they will pay you.

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So that's pretty crazy.

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Another reason that you should start a podcast.

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OK.

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And ultimately, you should be able to grow your audience and you should strive to grow an audience

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and a personal brand.

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Whether that that that's a personal brand or that's a brand for your company or, you know, whatever

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it is, because you want to become an authority, you want to control your branding, your company's

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communication with potential customers.

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And what how they perceive your products and services in the marketplace.

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So there's many different reasons why you should start a podcast.

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These are just a few.