go to this site and http://photoshopupdates.blogspot.com SEO CLASS - 1 : Origin of Google and SEO ----------------------------------------- Google History -------------- In the year 1995, Larry Page and Sergey Brin began collaborating on a search engine called BackRub.BackRub operated on Stanford servers for more than a year—eventually taking up too much bandwidth to suit the universit so, 2 years hence, Larry and Sergey decide that the BackRub search engine needs a new name. After some brainstorming, they go with Google—a play on the word “googol,” a mathematical term for the number represented by the numeral 1 followed by 100 zeros. The use of the term reflects their mission to organize a seemingly infinite amount of information on the web. SEO History ------------ SEO first began in the 1990s with people submitting a particular site to a search engine. Search engines then programs called Spiders that would preuse the Web, store the data and catalog the millions of pages it came across. The search pulled up information using an indexer that stored the various types of information for the search engine. SEO ---- SEO means Search Engine Optimization meaning optimizing (changing) website so as to rank top in search engines. In seo there are 2 types : 1. ON Page Optimization : In this, the changes are made within the website to rank top in search engines like google. 2. OFF Page Optimization : In this, the changes are made outside the website to rank top in search engines. Before we start our discussion on SEO, the primary and the most important task is to know what kind of site we are developing, what is the content in it and what are the search keywords we are targeting for the top ranking in search engines like google. Step 1 : Now, In a minute each of you will have to choose your interested topic on which your are going to open a website and do seo to that website. Step 2 : Choose the set of keywords, for which you want to rank top in search engines. Now, it is very important part of seo to choose the right keywords for your website, keywords that you are targeting must be related to the content of your website and for which top rank in search engines is easy to achieve and at the same time the keywords should have maximum searches so maximum traffic. All of you, after you have decided with the type and the content of your website, please within 5 minutes decide with the keywords that are related to the content of your website. Now, a tool which would identify and tell us the set of keywords for which ranking in google or for that matter in any search engine, is easy to achieve and has good amount of traffic. yes, the tool for this is 'Google keyword tool' Go to : https://adwords.google.com/select/KeywordToolExternal and out here please enter your list of keywords. Enter your keywords in the keywords column and click search then, tick the 'exact option' Herein, you can see thousands of keywords that are related to the content of your website, choose the set of keywords where the traffic is maximum at the same time the competition is less, it is ideal to choose the keywords where the comptition is below 20%. ON PAGE Optimization : On page optimization involves changing the html code of the website's every page which wants to rank top in search engines. It basically invloves changing of Meta tags, Title tags, Header tags, font decoration, image alternative text, etc... Now, Firstly, choose set of keywords that are related to the content of your website. Before we discuss about both the types of optimization, domain name and domain page urls make an important part in seo. Things to know before you choose your website name: 1.See that your website or website page names are the starting words of the 'keywords' you are targeting, a keyword is the search term in any search engine. Eg. 'Tollywood' The order of importance of html tags for SEO is arrannged in the ascending order as follows : Step 3 : Title tag Tag : These should contain anywhere between 65-100 letters, these are the words that should start with your keywords, the title of a webpage is displayed in the title of the website, in google organic search, the title of the website is displayed in the first line of the each result in blue colour, the title has to be interesting so that the reader is attracted to open the website. There should be only one title tag per webpage. The google reads the first 35 characters of your web title. Your title must start with the keywords that you are targeting to perform well in search engines. Step 4: Meta Description Tag <Meta Description> Tag : The meta description tag should consist of not more than 100 words, any where between 80-100 words make a good meta description, note that the first 25 words of the meta description should have your keywords. This part is displayed,in the next to title of each search result in the google organic search. Note - Meta description is not always displayed but it is generally displayed, most of the time google picks first 100 words of the result webpage text content as meta description. The Meta description must be unique to each page of the website.There should be only one Meta description tag per webpage. The keywords that you are targeting should be present in the first 25 words of the meta description tag. The meta description tag is a traditional concept and now a days, it is ignored by the google. Step 5: Meta Keywords Tag <meta Keywords> Tag : This tag should contain all the keywords that you are targeting seperated by comma.There should be only one meta keywords tag per webpage. Ex: tollywood, tollywood movies, tollywood songs etc.. It should consist of anywhere around 5 - 10 keywords. This concept is again a traditional one, google these days does not read this tag at all and will never in future. Step 6:Header Tags Header tags (<h1>,<h2>,<h3>) : The header tags of the website pages should always consist of the keywords that you are targeting. There should be only one h1 tag per page for better ranking in google however you can have more than one <h2> and <h3> tags Step 7 : Image Alternative Text tag <Image Alternative text> tag : The image alternative text tag should always contain the keywords that you are targeting. Step 8 : Font Decoration Tags Bold, Italic and underline tag : If your webpage has font in Bold, italics or underline in any part of the text, see that they contain the keywords that your are targeting. Step 9 : Keyword Density See that the keyword density in the web page is anywhere between 1% - 3% for better ranking in google and the starting 20 words of your webpage must have these keywords. Step 10 : Avoid using flash in the webpages as google cannot read flash in your website. Step 11 : Avoid using pop-up ads and sticky ads in your website. Step 12 : Every webpage must have a link to its related pages of the same site . Ideally there should be five such links at the bottom of the webpage content with the headink as 'Also read'. If possible see that the anchor text of the internal links to the site has the keywords that you are targeting. Step 13 : If you are using videos in your website, see that the video is related to the content of your website, this will improve your ranking in youtube as well. Step 14 : Add social bookmarking icon (social media sharing button) in every web page of the site. Step 15 : Don't create multiple pages with the same content in your website.